DCG Author: Waves Mowatt-Kane

What is trust in the new normal? Is trust more important to both brands and consumers now more than ever? Consider Abraham Maslow, an American Psychologist, best known for his theory on the “Hierarchy of Needs.” He proposed humans naturally prioritize needs from the lowest level of basic needs like food, water, shelter to the psychological need of belonging, esteem, and love, to the highest level of need, self-actualization, which demonstrates the true potential in all of us. In contrast, I wonder if along the way, the discussion around trust got lost in the mix of…

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